Prep Station
Catering & events
Sell catering on your brand Not a marketplace
Clients browse your menus, build higher-ticket orders with upsells, and generate their own quotes—so your team spends less time quoting and sends more opportunities out the door. Pickup, multi-slot delivery, fees you control, and DoorDash when you need backup.
No credit card required · Publish menus you already run · Cancel anytime
Riverside Catering
Downtown kitchen · Order by 2pm
Herb chicken lunch
Serves 1 · Customizable
Grain bowl bar
Min 12 · Vegan option
Executive sandwich tray
Serves 10
Seasonal salad trio
Serves 8 · GF
Why an online storefront
01
Menus stay in sync
Publish once from Prep Station. Prices, modifiers, and dietary tags update on the storefront automatically.
02
Clients quote themselves
Prospects configure the order and email their own quote. You stop rebuilding PDFs—and every browse becomes a sales opportunity.
03
Upsells raise the ticket
Sizes and add-ons guide clients to a higher-value plate at order time—higher average tickets without another sales call.
No credit card for the live demo
Same menus your kitchen already runs
Cancel anytime
From published menu to multi-slot delivery
Guests order on your brand—with upsells and self-serve quotes. Ops still runs from one sales order—with pickup or delivery, fees you configure, and DoorDash when you need backup.
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Step 1
Browse
Published menus stay in sync with Prep Station—prices, modifiers, dietary tags.
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Step 2
Schedule
Pickup or delivery, lead times, blackouts—then add more service slots from the cart.
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Step 3
Quote or pay
Live fees, then pay now—or let clients email themselves a quote so more opportunities leave your inbox.
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Step 4
Fulfill
Stops land in Delivery Hub. Internal drivers—or DoorDash when you can’t cover a stop.
Still selling from PDFs and email? Or someone else’s marketplace.
Stale menus. Retyped quotes. Customers who reorder on a platform that owns the relationship. Your catalog already lives in Prep Station—put it in front of clients so they build the order (and the ticket) themselves.
Catering reality
Every PDF you rebuild by hand is an opportunity that waited. Let clients generate the quote—and add the upsells—while your team closes the next one.
Menus that stay in sync
Publish once. The storefront follows the kitchen.
Turn menus on for the webstore when they’re ready. Item prices, modifier groups, allergens, and lead times come from the same records you cost and produce—so sales never drifts from ops.
- Published menus and sections clients can browse
- Storefront badges, featured items, and serving sizes
- Recipe costing already behind the price you show
Prep Station → Storefront
Corporate lunch · Published
- Herb chicken lunch $11.42 plate $18.00 live
- Size · Regular (default) ×1.00 cost Shown as default
- Add · Extra demi +$0.21 COGS +$1.50 option
- Allergens / dietary On recipe On item card
Facsimile — kitchen truth on the left, customer storefront on the right.
Ready to put your real menus in front of clients?
Customize & order
Herb chicken lunch · Guided upsells
Size
Add-ons
Menu upsells
Built-in upsells on every item
Sizes, defaults, and optional add-ons turn into guided upsells at order time. Clients build a higher-value plate themselves; your average ticket goes up while totals stay tied to the same modifier system as costing and quotes.
- Larger sizes and add-ons that lift line totals live
- Dietary tags and allergens still clear on the item
- Same modifiers your kitchen and costing already use
Multiple delivery times
One order. Breakfast drop. Lunch drop. Same week, different times.
Catering isn’t one timestamp. Clients add up to 10 service slots on a single online order—same calendar day at 6am and 12:30pm, or a multi-day program—each with its own line items and kitchen timing.
- “+ Add another delivery/pickup” from the cart
- Day switcher so new items land on the right slot
- One sales order in Prep Station—many stops for Delivery Hub
Cart · 2 service times
Delivery · 480 S Spring St · 86 guests
Your brand in the wild
Clients order online. Your team still delivers the event.
The storefront is the front door—pickup windows, multi-slot drops, and fee rules stay yours. What shows up at the loading dock is still your catering.
Pickup, delivery & fees
Guests choose how they get the food. You set the rules and the fee.
Offer pickup, delivery, or both with separate schedules, cutoffs, lead times, and blackouts. Charge delivery flat, by area, by zone, or by distance—clients see the estimate before they pay.
- Delivery or pickup chosen once per order—address vs your kitchen
- Separate open/close, cutoffs, and slot lengths for each method
- Min order, fee floor, and free delivery above a subtotal you set
Fee methods
- Flat
- One fixed delivery fee every time.
- Area
- Match ZIP, city, county, state, or country.
- Zone
- Draw polygons—fee by zone match.
- Distance
- Driving distance × rate, with caps.
Delivery Hub
Sat event · 2 stops
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Internal
7:00 AM · Breakfast drop
480 S Spring St
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DoorDash
12:30 PM · Lunch drop
Drivers full · hand off
Clients never see DoorDash at checkout—you absorb the Drive fee.
Facsimile — per-stop provider when internal can’t cover.
DoorDash Drive is the safety net, not the storefront.
Guests stay on your brand. When the fleet is tapped out, staff dispatch Drive per stop from Delivery Hub—mix internal and DoorDash on the same multi-drop order.
Self-serve quotes
Let clients generate the quote
Prospects configure menus, slots, and fees online, then email themselves a quote or pay with Stripe. You stop rebuilding the same PDF; every storefront browse can become a sales order without another round of inbox tennis. More opportunities out the door without more sales hours.
- “Email me this quote” — client-generated, shareable, in their inbox
- More quotes out the door without more sales hours
- Quotes and paid orders land as sales orders your kitchen already knows
Order summary
2 deliveries · Sat · 86 guests · Zone fee
More quotes out. Higher tickets from upsells. Your brand on every reorder.
See the storefront in action
From published menu to upsells and self-serve quotes—then multi-slot cart, sales order, and Delivery Hub when you need DoorDash.
Questions catering teams ask
Straight answers before you spin up the demo.
Do storefront menus stay in sync with Prep Station?
Yes. You publish menus and menu items from Prep Station. Prices, modifiers, dietary tags, and availability on the storefront reflect what you run in the kitchen—no separate catalog to maintain.
Can one online order have multiple delivery or pickup times?
Yes. Clients add multiple service slots on a single order—breakfast and lunch drops, same-day different times, or a multi-day week—each with its own items and timing, up to 10 slots on the storefront.
Does it support pickup and delivery?
Yes. Guests choose delivery or pickup up front. You control separate pickup and delivery schedules, lead times, cutoffs, slot intervals, and blackout dates. Pickup skips delivery fees; delivery shows a live estimated fee.
How can we charge delivery fees?
Four ways: flat fee, by area (ZIP/city/county/state), by drawn delivery zone, or by driving distance. Add a minimum order for delivery, a minimum fee, and free delivery above a subtotal threshold.
What happens when our drivers can’t deliver?
From Delivery Hub, staff dispatch DoorDash Drive per stop when your internal fleet can’t cover it. Clients still order on your branded storefront—DoorDash is an ops handoff, not a marketplace checkout. Multi-drop orders can mix internal and DoorDash stops.
Do I need a credit card for the live demo?
No. The live demo does not require a credit card. Explore the product and cancel anytime.
Can we take payment and send quotes from the storefront?
Yes. Clients can pay online (Stripe) or email themselves a quote to share. That self-serve flow saves your team quoting time and sends more opportunities out the door—orders and quotes land as sales orders in Prep Station.
Do menu upsells raise the order total?
Yes. Sizes and add-ons act as guided upsells at order time. Clients build a higher-value plate themselves, which raises average ticket prices while totals stay tied to your modifier and costing rules.
Is the storefront under our brand or a marketplace?
Your brand. Logo, colors, fonts, and domain framing stay yours—clients reorder from you, not a rented marketplace.
Prep Station
Put your menus online
Clients generate quotes and build higher tickets with add-ons. Multi-slot orders, pickup and delivery, fee rules you set, and DoorDash when you need backup.
No credit card required · Cancel anytime