Analytics, Google Shopping, and AI Ordering

Once your store is live, you can measure where orders come from, list your dishes on Google, and let guests start an order from an AI assistant. All three are optional. Your store works without them.

Each store sets these on its own Webstore page. Pick the store in the location switcher, then open Sales & Finance → Sales Configuration → Webstore. Like the rest of the page, these fields save on their own after you pause.


Analytics and tracking

Select Analytics, then fill in the IDs you use. Leave a field blank to skip that provider.

Field Where to find it
GA4 Measurement ID Google Analytics → Admin → Data Streams → your web stream. It looks like G-XXXXXXXXXX
Meta (Facebook) Pixel ID Your Meta Events Manager
TikTok Pixel ID Your TikTok Ads Manager

Enter only the ID itself. PrepStation loads the official tracking code and reports a purchase when a customer completes a storefront order.

The Analytics ring turns green and reads Connected once an ID is set or the Google Shopping feed is on.

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Step-by-step instructions, screenshots and videos for every part of Prep Station are available to everyone on a Prep Station account.

Also in this guide

  • Google Shopping
  • AI agent ordering
  • Common Questions
  • Next Steps

Last updated: November 14, 2026